What Is Press Release?

What Is a Press Release and How It Can Help You Succeed

A press release is an announcement issued to news portals or media with the purpose of spreading information about any special occasion relating to your business, like launching a new product, opening a new service, an upcoming event, etc. These messages can come in many forms, such as texts, audio, and video files, to meet the requirements of specific media channels.

When it comes to marketing, this announcement can be used as an indirect advertisement that increases the public’s awareness of the business. Planet Press Release is a company that specializes in developing and distributing these messages on your behalf.

A Glimpse of the History of Press Releases
Press releases date back to the beginning of the 20th century and over the years their efficiency has only increased. The first news announcements of this sort were created by Ivy Lee’s agency in 1906. This initial message that targeted journalists all over the country told the story of the Atlantic City train wreck of 1906. It aimed to draw the public’s attention to the tragedy and became the first intentional public relations campaign in history.

What an Online Press Release Can Do for Your Business
The Internet has a huge advantage over any other media in this regard because online news portals can post any release and bring it to the public.
Over the decades, the form of news releases has changed considerably. By the time an online press release came along, the exact form of the announcement had become irrelevant, because the Internet supports all types of media equally well. It’s the idea behind the concept that matters the most. These messages speak to people who bring news to the masses. Therefore, using them correctly can bring huge benefits to a business, including:
• Immediate boost in popularity
• Improved ranking with major online search engines
• Huge increase in website traffic
Employing the assistance of professional press release services can bring you more benefits than the ones listed above, and the most important of them is an improvement of your business’ reputation.

Seeing your announcements posted on major news portals immediately makes people trust your company. This generates respect that makes your customers loyal and prompts them to spread the word about your company.

How to Get Full Benefit of Press Release Marketing
The massive advantage of a news release can be achieved only if it meets two essential requirements:
• It’s of high quality
• It’s distributed through the right channels
Text releases are the most popular and most effective kind, from the marketing point of view. The reason for this is that despite the fact that the Internet can spread any media, people are still prone to read their news than to watch videos or listen to audio announcements.

Creating an engaging text that will release the information you want to the public is an art that requires a special set of skills to practice. Using a regular press release template available online is never a good idea because, like any template, it’s generic and limited.

To give your business a boost, your news release must be personalized to highlight the most important features of your product/event/company. Learning how to write a press release takes time, so it’s the kind of task that is best entrusted to professionals. However, even experienced writers may have difficulties creating this type of texts. If you want to be sure that the release you get is of high quality, you need to know what to look for in this piece of writing.

Tips for Understanding Press Release Examples
Despite the fact that each news release has to be original and customized to express your message perfectly, there are some guidelines that regulate the form of these announcements. All major news portals support them, so if the text doesn’t meet these specific requirements, it won’t be accepted by publishers.
When you study a sample press release, you need to make sure that it features the following:
• A newsworthy headline.
This is the most important part of a news announcement of any kind, because people only skim headlines when looking through their feeds. Therefore, if the title of your release doesn’t catch their attention, the chance of them actually reading the text is extremely low.
• A definite dateline.
When you announce the release of a new product, start of a special discount period, or something similar, the dateline of the event must be presented at the very beginning of the article.
• Introduction.
Sometimes this part is called a summary. This is the first paragraph of a press release that presents all the most important information from the article.
• Body.
The body of a news release should be short (300-500 word at most). The information must be presented in a clear and concise manner.
• Contact information.
The release should end with your company’s contact information and links to your website.
Press releases are incredible tools that can seriously help your business to the next level. Take your chance to boost your popularity by integrating this marketing device in your promotion strategy.

Press Release Services

Employ Professional Press Release Services to Succeed in Business

Millions of people all over the world follow news announcements with absolute devotion. Every day, they read through their feeds taking note of anything interesting and significant. This provides you with an opportunity to promote your business on a worldwide scale, and draw in hundreds of visitors to your website. The only thing you need to do in order to achieve this result is to employ professional press release services.

A press, also called news, release is a public relations announcement distributed through various media channels. The content of the message may vary from introducing a new product to announcing a sale or an event of some sort. As long as the article is newsworthy, it can be accepted by major media channels. From there, it might spread all over the world and reach places you’ve never even thought of, drawing the public’s attention to the existence of your business.

This ability to spread far and wide is the most important benefit of press releases. People trust news channels and they are interested in following them. Therefore, spreading your promotional materials through these media cannot fail to be successful.

If the announcement is posted on the right portals, you can be 100% sure that this information will reach your target audience. Of course, the level of success you can achieve by incorporating press release services into your marketing strategy will be determined by many factors. When used incorrectly, this tool can bring much harm to your reputation. However, employing the assistance of an experienced company that specializes in writing and distribution of news releases will ensure that you avoid all the pitfalls of this marketing technique. The boost in popularity you will get with the right application of this tool is definitely worth the investment.

Why Everyone Should Hire a Press Release Writing Service

No matter how great your products or services are, you won’t be able to make a lot of money by selling them if no one knows about you. It may seem that getting exposure in the modern world is easy as there are so many media to spread the information. However, this abundance of information actually makes it harder to promote oneself. The reason for this is simple, it’s just too hard to get noticed over the steady flow of advertisements from huge corporations that dominate every media. You may post your own ads there, but the chance is high that they will be overlooked in the favor of bigger and brighter messages from your main competitors.

The value of press release services is that they give you the kind of exposure that will actually get noticed. The articles promoted through news channels get the attention and respect that commercials couldn’t hope to match. Therefore, not using this marketing tool is a huge mistake that will definitely lose you many potential customers.

Here are some of the main reason that explain why employing press release services is a great idea:

• This gives you instant visibility.
  Even if you are promoting a brand new business, announcing it through the leading news media channels with thousands of followers guarantees an instant boost of visibility. Whether the people that will learn about your service from their news feeds will become loyal customers will depend on many factors, including quality of the release, quality of your product and service, etc. However, the purpose of an announcement is to let the world know you exist, and you can be sure that this goal will be achieved.
• News releases give your website a traffic boost.
  Your website traffic is sure to soar after a successful news release. If the content of the article is good and engaging, readers will want to learn more. One of the rules of quality press release writing is to include a link to the announcer’s website at the very end of the piece. This is done to provide readers with an opportunity to have instant access to more information on the subject that definitely intrigued them enough to read through the post.
• This tool augments your SEO strategy.
  Press release services can improve your search engine rankings indirectly. A high-quality article will be peppered with inbound links, which earns you lots of SEO credit because releases remain on media portals for a long time.
• Well-distributed news releases strengthen your brand.
  The strength of the brand is forged by the trust of your customers, and one of the most efficient ways to generate this trust is to get recognition from reputed media channels. People are more likely to respect the product that has been announced through a renowned news portal than the one with a cool ad posted on a billboard somewhere. The idea behind this is very simple. It goes along the lines of ‘anyone can buy a space on a billboard, but to get a slot on the X channel they must be really worthy’. You can make your business respected by customers right from the start by incorporating quality press release services into your original marketing strategy. This way, people will consider your company and products ‘worthy’ even if no one knows much about them yet.

Free Vs. Paid Press Release Distribution Service

One of the most important decisions regarding news announcements that you will need to make as a business owner is to choose between free and paid press release services. There are many options of both available today.

As far as free services go, you can pick between using templates available online or training one of your staff members to write the articles themselves. In this case, the latter option is definitely best, even if the person isn’t a professional writer.

All templates are extremely limited and generic. Therefore, they can’t achieve the ultimate purpose of a great news release, which is to show your specific business in the best possible light.

Every company is different, so using a generic text to promote your individual strengths won’t help you succeed. You also need to consider the fact that journalists and renowned bloggers know all these templates and will see a release based on them as ‘bad form’. They won’t publish this kind of article on their portals because this will hurt their reputation. So, free templates are a definite ‘NO’.

The other option is to have someone in your company write and distribute announcements. This strategy can be successful to an extent. However, there are many variable that will influence the outcome. The actual writing skill of the person will matter greatly, as will their understanding of business. The more important aspects of a news release creator are knowledge of the formatting requirements for this particular type of texts and ability to create engaging articles within these limitations. This is the hardest thing about being a successful press release writer, and even many professional authors fail in it despite their talents and skills in creating high-quality texts.

Another important issue you need to think about when deciding between free and paid press release services is distribution. If you want to get the most benefits this marketing tool has to offer, you need to have your announcements posted on leading media channels to gain credibility. However, these portals are unreachable for regular companies trying to be heard in the world of news media.

Journalists receive hundreds of emails daily, and it’s virtually impossible for them to sort through every single one. Therefore, some letters get discarded without even being opened. Your press release could be one of them just because you don’t have a strong reputation in the field yet.

Employing a professional service will allow you to avoid all the aforementioned problems. Note, that you need to hire not only some random company but the best press release distribution service you can find.

When you work with the best, this is exactly what you get. Experts from Planet Press Release know how to go about creating and distributing news the right way and can provide you with the following guaranteed benefits:

• Certain visibility as the announcement would be published in dozens of news portals.
• Huge distribution as catching posts from these channels are picked up by dozens of smaller portals.
• The right kind of audience because the service will conduct a prior market research to learn which channels your prospective customers follow.
• Credibility that comes with the acknowledgment by leading media portals.

How Press Release Distribution Services Fit into Your Marketing Strategy

One of the most important things you need to understand about news releases is that no matter how effective this service is, it cannot help your business succeed if it’s not augmented by a comprehensive marketing strategy. To get the recognition and respect you deserve, you need to not only let people know that you exist, but also prove that you are trustworthy, and keep them entertained so that they don’t forget you.

Employing the assistance of a professional online press release service is only one of the steps that you need to take in order to increase your loyal customer base. It can give you a boost and exposure, but it cannot keep your customers.

Here are a few tips that show how press release services can enhance other marketing tools and promote brand loyalty:

• In conjunction with discounts and sales.
  Everyone loves getting top-quality products for a fraction of a price, and strategically placed announcements about your seasonal discounts or special sales will motivate people to check out your store right away. This kind of news release must be very catching and even ‘teasing’ as its purpose is to make people want your product.
• In conjunction with blogs.
  Announce your new cool post or the opening of the blog itself. However, be very careful to provide the highest quality of content in your blog posts, because if people follow links in the release only to be disappointed, your reputation will suffer a huge blow.
• In conjunction with social media marketing.
  When it comes to social media, the only connection with press releases can be only the announcement of your new channels. This is a one-time thing, but it gives you the initial exposure necessary to attract followers during the first days of your account’s existence.

The Bottom Line

Press release services are amazing due to their ability to make your business popular fast. Although, this would happen only if the service is of the highest quality. Otherwise, the benefits of worldwide news announcements will remain outside your grasp.

Planet Press Release is a company that understands all the ‘ins’ and ‘outs’ of this business and can provide top-grade news release writing and distribution service to any business. This is possible due to a combination of skill, talent, and experience necessary to:

• Identify the right channels by researching your targeted group of customers.
• Write announcements that will fit the format requirements of these channels and present your news in the most engaging and beneficial manner.
• Distribute the message to the channels relying on the company’s reputation as a trustworthy news provider and quality of the articles to get accepted by the publishers.

Professional press release services target not only regular news networks, but also:

• Groups of interested journalists through personal emails
• Leading bloggers in your field and region
• Social media groups interested in your products

Of course, the release must also be posted in the News section of your website or blog. If you don’t have one yet, you definitely need to get it right away as it plays an essential part in a successful content marketing strategy.

Don’t forget that in order to be truly beneficial to your business, your press release services must be consistent. Post new announcements regularly to maintain the public’s interest and attract new clients. These ‘updates’ don’t have to be as frequent as blog content, but they need to be regular enough to make sure you don’t slip from the public’s mind completely.

It might be a challenge to come up with newsworthy announcements so often, especially if you are running a small business. This is another reason to employ professional press release writing and distribution service as it can help you come up with ideas and word them the right way to attract more attention to your company.

How To Write A Press Release

How to Write a Press Release for Effective Business Promotion

Writing a press release is different from creating any other kind of text because there are many guidelines one needs to follow. In order to get the article accepted by major news portals its quality must be exceedingly high and it must meet all the requirements set for this specific type of news announcement. Planet Press Release employs only experienced writers who know how to write a press release and can create one to promote any product, business, or event in the most efficient manner.

As a client employing professional press release services, you need to understand general rules that these articles must abide by. This way, you will be able to assess the quality of the text and determine how exactly it can complement your marketing strategy.

Press Release: Best Practices

Press releases differ by the subject they promote. This is the feature that determines the focus and specific topics highlighted in the announcement. However, there are a few general guidelines that all news releases must follow in order to be accepted.

They are:

• They must be informative.
  A press release is designed to deliver information to the readers instead of merely promoting a product, event, or company. It’s advised to use facts supported with statistics or data from independent surveys to enhance the credibility of the text.
• They must present information in a specific order.
  The most important piece of news must come first. Next is the second most important, and so forth.
• They must answer the 5 essential questions of press releases.
  The very first paragraph of the release (also called Summary) must answer the questions why, who, when, where, and how, in order to explain the importance of this news to the public. The answers must be concise and factual. If you omit any of these, your story will sound incomplete.
• They must be unbiased.
  Press releases should be void of overly emotional language. For example, statements like ‘this product is the best’ ruin the credibility of the text and make it seem like an advertisement instead of a piece of important news.
• They must have catchy headlines.
  A headline is the most important thing about a news announcement because this is the first (and sometimes only) thing that the readers see. Making it catchy and interesting is vital in order to get people intrigued enough to continue reading. A weak headline makes a release fail regardless of the quality of the text itself.
• They need interesting summaries.
  The part that follows the headline is a short summary of the release. It must present a short recap of the most important information, but do so in a way that will prompt people to follow the link to read the rest of the text. It must sound compelling to attract the reader’s attention while at the same time be relevant in order to keep them interested.
• They should include quotes.
  Every guide on how to write an effective press release advises to include at least one relevant quote. This boosts the credibility of the article and increases readers’ interests, which leads to the boost in traffic to your website. However, note that a quote is only helpful when it provides additional information or a deeper insight to promote your story.
• They must be SEO optimized.
  Planet Press Release conducts specialized keyword research in order to write a SEO friendly press release for every business. Note that a quality article must include only a few of these words as too much of them will lead to poor ranking, thus reducing the positive effect of the campaign.
• They must be free from grammar and spelling mistakes.
  Any mistake reduces the quality of the text. Even if an article like this is accepted, it won’t do any good to your company’s reputation as the readers will see mistakes as a lack of professionalism on your part.
• They must be short.
  Planet Press Release recommends keeping the length of press announcements at approximately 400 words, as people aren’t likely to read anything beyond that.
• They must offer contact information.
  The company’s contacts and a link to the website have to be included in the ending paragraph for the readers to know where they can get further information.

How to Write a Press Release for an Event

Organization of an event is a hard job itself. Whether it’s educational or entertaining, one needs to find a place, equipment, necessary staff, etc. However, all this work will be futile if no one comes to the event. This unfortunate scenario can be avoided by creating and distributing a compelling announcement that invites people who can be interested in attending.

A good event press release tips include:

• Generating excitement.
  People today are very busy, so to get them interested in visiting any event, one should show them a glimpse of the emotions they can get there. This kind of release must appeal directly to the reader, creating an impression that it’s addressed to them personally. However, note that directly addressing the readers by “you” is not recommended as this reduces the credibility of the article.
• Releasing at the right time.
  The time of release is vital in event promotion. If issued too early, people will forget about it, but if the announcement is sent out too late, they may not be able to change their plans. Releasing the announcement two to three weeks beforehand is perfect.
• Building intrigue.
  To make people interested in visiting, some questions should be left open to keep them intrigued. This kind of news release must contain only the most important information with a few promising hints inviting readers to find out more details.
• Increasing the reach.
  This kind of release must be integrated into a specialized event marketing strategy. It should be promoted through the company’s special event pages on social media accounts, blogs, etc. Combined with the traffic generated through news portals where the release will be published, this marketing approach is sure to turn any event into a major success for the business.

How to Write a Press Release for a Book

A quality press release can be a great helping tool to all authors regardless of whether they’ve just started their writing careers or they are already very popular and have their own fan clubs. With a good news announcement, an author will get more chances to reach the largest audience possible.

Aside from the general rules, a good book press release should meet the following requirements:

• It mustn’t focus on the launch of the book.
  This article should describe the author, with the book’s name unobtrusively mentioned just a couple of times. This way, the readers will get motivated to follow the author, subscribe to their social media accounts, etc.
• If the book is non-fiction, the release should focus on its subject.
  This article may present a short overview of the main problem explored in the book and its solution. It can also include several tips from the book involving the readers into the subject and encouraging them to learn more.
• If the work is fictional, the focus of the announcement should be n emotions.
  To achieve success with this release, one needs to create text that will allow the readers to experience some of the characters’ emotions. This article should make them go through the same feelings so that they want to go and read the whole book to get more of the same.

How to Write a Press Release for a Company

Promoting an existing business that doesn’t really have any special news to announce requires experience and skill from the writer. These releases can focus on:

• A completed project.
  Advertising the business’ success and inviting people to see the results will motivate them to get the same kind of product/service.
• A special feature.
  Reminding the public what exactly makes this particular business stand out is always a good choice. In this case, it’s important to present this feature from a new angle.
• A new blog post.
  Promoting content through a different kind of content will help boost the website’s SEO ranking and generate more traffic.

How to Write a Press Release for a Product

Introduce new products to the market is one of the most important reasons for using news announcements for business promotion. For this text to be successful, it must obey the standard rules of how to write a good press release, but with a few special extras:

• Focus on the main product benefit.
  The article should include a list of product features, but focus on the strongest benefit it offers. The headline should be built around this ‘attraction’ and the first part of the text should highlight it in minute detail. However, don’t forget that a quality news release should never be too ‘loud’ so it doesn’t seem like the manufacturer is bragging. The text must be written in a professional manner.
• Mention the company.
  It’s recommended to include some information about the company for the audience to get a clearer idea who stands behind the product. The text can offer some piece of information about the owner or describe a few interesting facts about the history of this product’s creation. However, this part of the release must be concise and placed at the end. It can be integrated into the section of release that contains contacts and website URL.
• Promote one product at a time.
  A single release must only promote one product. Otherwise, the focus of the article will blur, which will reduce its effectiveness.

How to Write a Press Release for a New Business

Press releases introducing a new business are very special for many reasons. The most important of them is that, the targeted audience knows nothing about the new entrepreneur as well as their products or services.

This is a good thing as this presents the writer with an opportunity to show the business in the best possible light. A good presentation released through reputed news portals and blogs will show potential customers why they might be interested in buying these specific products or services.

Another benefit of this news announcement is that it can attract the attention from potential investors. To achieve both these goals, one has to know how to write a press release that will be both SEO friendly and powerful.

The following tips can help create the necessary impression:

• Sharing a personal story.
  The brand itself doesn’t have to be the main focus of such release. Making a press statement in the form of a personal success story is an effective and popular practice. The public will be interested in learning the difficulties the creator of the business had to face on their road to the top and how they managed to overcome them.
• Explaining the benefits.
  To motivate members of the media and their readers give a chance to a new company one must highlight the value of their products or services. The public should feel privileged to have access to these new goods. The main question this press release has to answer is ‘what will I get from using this product that I can’t get from my old one?’.
• Appealing to the moral values.
  People want to know that they can trust a new business. Knowing that the principles the company upholds will help them see that the firm is reliable. The first press announcement should be focused on making this kind of positive impression, instead of trying to sell more products.

Should You Use Professional Press Release Writing and Distribution Services?

In order to create a powerful news announcement the writer must possess an array of specialized skills and experience in working with this specific type of texts. Even professional authors who make their living by writing may fail to create a press release that will be accepted by news portals and generate traffic.

Therefore, employing a specialized writing and distribution service is always the best way to go in order to achieve success. People working there know exactly how to write a press release and where to send it to get the best reaction from the public.

Planet Press Release offers to create any type of news announcements for a company, event, or product. You can be sure that these articles will be of high quality, unique, and follow all formatting rules used by major news portals.

About Us

The Internet offers limitless opportunities for business promotion. A piece of news posted on the right channels has a potential to go viral, boosting one’s ratings literally overnight. Planet Press Release specializes in creating and distributing press releases that spread information about your company, its achievements, and products.

Whatever you want to share with the world, telling this through the news channels has always been effective as people check their newsfeeds every day to learn about any important changes that can affect their lives. This is the main reason why news releases make such a great marketing tool.

Unlike advertisements and promo emails, they are presented to the readers’ eyes as messages of importance on reputable news portals. The level of respect and trust these posts generate beats even the most effective ads. Therefore, incorporating press release distribution into your marketing program is essential for your business success.

Planet Press Release: Services

•    Writing the release itself.

The quality of the text is essential when it comes to any type of public relations announcement. In addition to this, all major news portals have very strict requirements towards the articles they post. Therefore, the text of a release must not only be of the highest quality, but it also has to meet the standards of the specific portal.

Planet Press Release writers have the skills and knowledge necessary to creating this type of articles. The texts they provide you with are not only good but also, meet specific formatting requirements of major news portals.

•    Finding relevant news portals.

For your press release marketing strategy to succeed, the news must be distributed through the channels used by your targeted group of customers. This particular service entails identifying these news portals through a thorough market research.

•    Distributing news releases.

Planet Press Release collaborates with hundreds of leading news portals. Your news will be circulated through these channels and start generating traffic right away. The texts will be altered when necessary to meet the requirements of specific portals.

Creating and spreading press releases is a difficult task and one needs to possess an array of skills, knowledge, and specialized tools to use them as an effective marketing tool. Employing professionals to do this on your behalf is the most cost-efficient way of achieving success.

A specialized service always knows how to present your piece of news in the most favorable light, which portals to post it on, and how to make sure that the release isn’t rejected. The results such a holistic approach generates can be very impressive, boosting the public’s awareness of your business fast.

Maintaining the interest by posting announcements regularly will keep the steady flow of new customers. Planet Press Release also offers assistance in developing the most efficient posting strategy. For example, releasing the news of a new product right before the holiday shopping rush can increase your sales exponentially, even if your business is relatively new.

It’s small details like this that make all the difference when it comes to press releases, and putting your trust in a professional service that will take them into account when developing this side of your marketing campaign is the key to success.